For estate planning attorneys ready for warmer leads
Workshop Winner™
Host estate planning seminars and webinars that fill rooms, book consults, and help you grow by serving your community.
See the full system, ask Laura questions, and learn how to secure your spot.
A better way to grow
Stop chasing leads. Start leading rooms.
Ads that disappoint
You keep spending, but qualified consults never become predictable.
Rooms that stay empty
You want to teach locally, but the date and venue never come together.
Prospects who choose DIY
People need your guidance before an online will feels like the easy answer.
Your community is already gathered. Workshop Winner™ shows you how to get in the room.
Laura gives you the framework she has used for more than a decade to find hosts, fill events, teach with confidence, and invite attendees to book a consult.
October 28–November 20
Eight live working sessions
Wednesdays and Fridays, 10:00–11:30am CT. Build your seminar and webinar system alongside Laura.
- 01
Wed, Oct 28
Find your ideal client and build your deck with AI
You leave with: Client avatar + slide deck.
- 02
Fri, Oct 30
Reach out to groups that host you
You leave with: 10 hosts + script.
- 03
Wed, Nov 4
Book the room and fill the seats
You leave with: Reg page + reminders.
- 04
Fri, Nov 6
Run the room and book consults on the spot
You leave with: Run-of-show checklist.
- 05
Wed, Nov 11
Build a webinar that sells while you sleep
You leave with: On-demand webinar funnel.
- 06
Fri, Nov 13
Present and convert on screen
You leave with: Webinar booking script.
- 07
Wed, Nov 18
Convert the rest with the follow-up sequence
You leave with: Follow-up sequence.
- 08
Fri, Nov 20
Run it monthly and compound your results
You leave with: Monthly launch plan.
Everything is ready for you
What’s included in Workshop Winner™
- Eight live 90-minute sessions
- Your complete workshop deck
- Word-for-word speaker notes
- Host outreach templates
- Registration and reminders
- Lifetime recording access
Your teacher
Meet Laura Cowan
I’m a practicing estate planning attorney licensed in New York and Minnesota, a former CPA, and a Wall Street alum. I’ve hosted hundreds of seminars and webinars around NYC, earned more than $1MM from community workshops, and still host them every month.
Some events have earned as much as $100,000 with little to no ad spend. I believe this is one of the best ways to grow an estate planning practice, and I’m sharing the complete system inside Workshop Winner™.
What attorneys are saying
“Everything from the prompts that help create the right type of slideshow workshops to how to word your outreach to potential hosts and groups; there's so much in it, and it's all very useful.”
“I finally have a map to get from square one to the end. Learning how to build the slide decks and speaker notes was a huge win for me; it made it very digestible.”
“Each module has something tangible that you create, otherwise it's so daunting. It really reduces the anxiety.”
“I did what the course instructed and joined a BNI; I was invited to speak for realtors. I took those baby steps, and they have paid off.”
Questions, answered
When does enrollment open?+
Doors open October 2. Join an upcoming enrollment call now to learn what is included and how to secure your spot.
When does the cohort start?+
October 28 — Wednesdays & Fridays, 10:00–11:30am CT.
How much time does this take?+
Eight 90-minute sessions over four weeks, then one afternoon a month.
Do I need a list or audience already?+
No — libraries, banks, churches, and senior centers have your audience and host you for free.
What if I'm not a confident speaker?+
You get the full slide deck and a word-for-word talk track. Laura coaches you through every step.
Is this only for estate planning attorneys?+
Yes — every script, offer, and example is built for estate planning practices.
What if I miss a live session?+
Every call is recorded with lifetime access, so you never miss a thing.
How is this different from other programs?+
Laura is a practicing NYC attorney who still hosts workshops monthly — not an agency, not a non-attorney.
How do I learn more?+
Join an upcoming enrollment call. Laura will walk you through the system, answer questions, and explain enrollment.
Doors open October 2 • Limited spaces
Save your spot on an upcoming enrollment call.
See the full Workshop Winner™ system, learn what’s included, and get your enrollment questions answered by Laura.